About Mensuits
Mensuits is an e-commerce retailer specializing in men’s suits, tuxedos, dress shirts, shoes, and formalwear
My Role
As the company’s content strategist, I worked directly with the owner and other team members to improve the customer experience and support business growth through strategic content.
My work spanned the entire customer journey—from attracting new customers through SEO-driven blog content to increasing engagement with lifecycle email campaigns and improving website content to support conversions. Beyond writing, I regularly identified UX improvements, content gaps, and optimization opportunities to create a more cohesive customer experience across the site.
Areas of Contribution
- Email and social media marketing strategy and campaign development
- SEO content strategy and blog creation
- Website content and conversion copy
- UX audit & content recommendations
- Product messaging and merchandising support
- Content audits and optimization
- Cross-functional collaboration with the owner, Paid Media, and the Developer.
The following case studies highlight how strategic content can support customer acquisition, engagement, and conversion across multiple touchpoints in an e-commerce business.
My Projects
Content Strategy
I developed a holistic content strategy spanning the website, email marketing, SEO, blogs, product messaging, and promotional campaigns based on my content audit.
Email Marketing Campaign
I was tasked with developing the email marketing strategy and copy for promotional and lifecycle campaigns to increase customer engagement, drive online sales, and support key business initiatives.
Brand Voice & Content System
Coming soon!
Coming Soon!
Coming Soon!