I’m a Senior UX Content Strategist with 15+ years of experience in sunny South Florida. I’m on a mission to make the internet a better place through structure, organization, and clarity. I’ve developed the content strategy and the copy for print, digital, email, and social media campaigns, landing pages, websites, radio scripts, magazine ads, and apps. When I’m not talking, writing, or reading about UX, you can find me at the beach.
Senior UX Content Strategist
A nheuser-Busch (BEES) || Remote || 03/22 – Present
- Acted as a team lead under my manager to help set up processes, review
work, and coach the quality of UX Writing and UX Strategy across the
product team. - Served as a strategic partner to the design team by giving feedback about information architecture, UX principles, and UX Writing Principles in 5-18 reviews and critiques per week.
- Worked on Content Design initiatives that impact bigger systems, multiple
product teams, and new product opportunities. - Moved quickly and flexibly to build strong and compelling research,
information architecture, and UX Writing decks under tight deadlines. - Led presentations to get buy-in from stakeholders and to educate them on
user problems and the design thinking process from a Content Strategy
perspective to positively impact the company’s product quality and bottom
line. - Built positive working relationships across the organization with the
product design, engineering, and product management teams that have
resulted in better, faster, and more efficient output. - Helped influence leadership and their understanding of the impact and
vision of content design. - Helped my manager with the interview process to create a robust, efficient,
and effective UX Writing team. - Collaborated on strategy and vision with UX partners, leaders, and other
team members to establish objectives and high-level strategies for UX
design projects. - Fostered a sense of team health and mission by creating a sense of
partnership and collaboration with designers from multiple teams. - Delivered clear, direct, and actionable feedback to mentor both UX Writers
and designers in mentoring sessions and reviews. - Initiated several self-started UX Content Strategy projects to create
structure, clarity, and consistency to UX Design projects and our HEXA design system that positively affect user conversions and sales.
Contract Senior UX Content Designer CVS Health
|| Remote || 08/21 – 03/22
- Collaborated with the content strategy team to maintain our product style
guide. - Executed on content strategy in support of larger organizational goals and objectives.
- Oversaw the proper usage of voice and tone for all digital assets created through Aetna Digital.
- Worked with the product, design and research teams to source or create the right content to educate, motivate and empower users.
- Collaborated with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement.
- Collaborated with our Accessibility team to design a content experience that meets WCAG guidelines.
- Supported our design system team by providing content guidelines for components and patterns.
- Provided content of varying fidelity to our product designers to facilitate iterative design.
- Produced documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models.
- Authored content in our publishing tools.
MUX Content Designer
Shopify || Remote || 12/20 – 5/21 ||
- Planned and created content for Shopify product marketing to educate, motivate, and convert users Use logic, hard data, and empathy to make informed content choices that target user needs & support project goals
- Wrote new product and feature landing pages and other internal and external facing collateral in collaboration with product managers, designers, researchers, and developers
- Developed messaging and positing documentation around new and existing products