BEES is Anheuser-Busch’s B2B e-commerce platform that helps small and medium-sized businesses (SMBs) buy products from AB InBev and their partners.
This project explores how I used UX writing and information architecture to reduce cognitive load during checkout by separating payment method from payment timing.
Working within real product and technical constraints, I evaluated multiple approaches, partnered cross-functionally with Design and Product, and advocated for a clearer decision model, demonstrating how small structural changes in language and flow can significantly improve user confidence at checkout.
See more of my work
Check out other copy and content strategy projects I’ve worked on a BEES.