Hey there! đź‘‹
I’m Sam Saenz, and I’m on a mission to make the internet a better place.
I’m a Baymard Certified UX Content Strategist and Copywriter based in sunny South Florida.

15+
Years of UX experience
10+
Years of Copywriting Experience
15+
Websites built from scratch
4+
Professional Certificates
How I Can Help

UX Content Strategy
I get the right content to the right people at the right time on Web and Mobile by structuring content and using UX best practices.

UX Writing & Copywriting
I craft clear, concise and engaging messages for UX and Marketing projects that show deep user understanding and align with business goals.

Web Design
I design usable, useful and enjoyable websites on Square, Shopify, Wordpress, and other platforms that are responsive and showcase your business.

Sam Saenz
A Little About Me
I’m a Baymard Certified UX Content Strategist with 10+ years of experience based in sunny South Florida.
I’m on a mission to make the internet a better place through structuring and organizing content according to UX Design and writing best practices.
I’ve developed the content strategy and the copy for print, digital, email, and social media campaigns, landing pages, websites, radio scripts, magazine ads, and apps.
When I’m not talking, writing, or reading about UX, you can find me at the beach.
My Portfolio Highlights

CVS
September 4, 2023

Shopify
September 5, 2023

Retail Me Not
September 6, 2023

Upwork
September 7, 2023

Accruent
September 8, 2023

BEES(Anheuser-Busch)
September 22, 2023
Have a Project in Mind?
Have a UX project in mind or need content help? Reach out and let’s create an amazing User Experience!
What People Say About Me
“Sam comes to the table with talent, energy, and creativity.”
Not only is she a talented writer, she is also punny and clever with her copy, which is a great addition in advertising & retail.
Sam contributed to the blog; her writing is on point and she also has an understanding of SEO and the important role that it plays in creating digital content.
Sam also worked on all consumer touch points, digital flyers, ROP’s, emails, website and the blog.
Sam’s freelance experience helps her in working independently, needing little or no direction.

Lani Smarreli
Creative Director
“Sam’s knowledge in design and UX best practices takes any project to another level.”
I have frequently worked with Sam over the past two years on multiple projects, and each time she surprises me with her proactivity and contributions to the team.
Sam has a keen business sense, and her knowledge in design and UX best practices takes any project to another level.
Additionally, she excels at giving feedback, mentoring people, teamwork, always caring about the well-being of the project, the company, and her peers, solving problems, and leading initiatives.
Moreover, Sam always seeks to stay updated with the market, dedicating herself to complex studies and certifications, which only contributes to maintaining her usual excellence in her daily work.

Paula Kilesse
Designer, BEES (Anhueser-Bush)
“Sam is a very experienced Content Strategist/UX writer.”
She was often seen as the reference on the team when it came to tackling complex challenges involving content, as well as advocating for maintaining patterns consistent across multiple products for components such as badges.
As someone who also had a certification from the Baymard Institute, it was always great being able to count on her feedback and to collaborate with her when working on projects, in order to ensure best practices not only applied to copy, butto the overall experience.

Leilane Gomez
Designer, BEES (Anhueser-Bush)
“Sam is a clever, resourceful and articulate writer who is passionate and dedicated to her work.”
I had the pleasure of working with Sam on Golfsmith International’s Creative Marketing team where I witnessed her approach each project with determination.
She conceptualized and wrote our marketing material for email, landing pages, print advertising, direct mail, radio, and store visuals as well as our blog. At Golfsmith, she proved her versatility and independence as a writer. When she didn’t have all the information, she did her research; when it was time for a clever line, she gave multiple creative options; when it came to a factual blog post, she made the post enjoyable and informative.
If you’re looking for a savvy and talented copywriter, look no farther than Sam Saenz.

Claire Linden
Product owner & Design Manager
Frequently Asked Questions
What experience do you have?
I have 10+ years of experience.I’ve developed the content strategy and the copy for print, digital, email, and social media campaigns, landing pages, websites, radio scripts, magazine ads, and apps.Check the About me page for more details.
Do you have experience with AI?
Yes, I recently completed a Prompt Engineering Course through Vanderbilt University.
Learn more .
What is a Baymard Certification?
The Baymard Institute uncovers what designs cause usability issues, how to create “State of the Art” user experiences, and measure how your UX performance stacks up against leading e-commerce sites. They offer a 6 test certification covering all aspects of UX Design which I obtained in April 2024.
How can I get started with a project?
Getting started is easy! Just reach out to me via my Contact page, and we can set up an initial consultation to discuss your project goals and requirements.
How do I measure a project’s success?
I utilize both writing and design best practices to help companies achieve tangible UX ROI. Learn more.