How To Make Your Website (and Content) Work Better

Let’s be honest, you’ve probably put a lot of time and money into your website and content, yet something still isn’t clicking (literally).

Maybe people are landing on your homepage and leaving. Maybe they aren’t making it to checkout. Or maybe they’re just… confused.

That’s where I come in.

I’m Sam Saenz — a Baymard-Certified UX Content Strategist and Copywriter with 10+ years of experience helping brands clarify their message and increase conversions.

I’ve written and strategized for billion-dollar companies like Anheuser-Busch, CVS Health, Shopify, and Upwork — and I’ve built over 30 websites from scratch.

But more importantly? I’ve helped small businesses, founders, and startups turn “meh” websites and content into high-performing assets that actually work.

💡 What I Can Help You With:

• ✍️ Copywriting that’s clear, sharp, and conversion-focused
• 🧠 Content Strategy that aligns with your user journey and business goals
• 💻 Web Design + UX guidance (Yes, I design and prototype in Figma!)
• 🔍 Information Architecture and page structure
• 🤖 AI Prompt creation for marketing and automation
• 📱 Mobile app screen copy & flows
• 🎯 Branding and marketing plans that connect with your ideal audience
• 🗂️ Organizing messy content into something structured and strategic

❓Questions I Can Help You Answer:

• How can I increase my website conversions?
• How should I structure my website or restructure it?
• What content should I put on my business homepage?
• How can I make my brand more cohesive?
• What should I post on my social media channels?
• How can I showcase my business online?
• How can I increase my brand awareness?
• What words should I use for my product descriptions?
• How can I create and execute a holistic content strategy/marketing plan for my business?
• What blog posts should I write?
• How should I structure my app, and what should I say on it?
• What will the screens of my app or website look like?

✨ Let’s Work Together

Whether you need a website glow-up, a complete content overhaul, or just someone who can help you say what you actually mean, I’d love to help.

• Why My Google UX Design Certificate Matters To Your Website
• How I Measure Success as a Content Strategist & Copywriter
• Why My Baymard Certification Matters To Your Website
• What Does A UX Content Strategist Do(and How to Know If You Need One)
• The Difference Between Content Stategy and Copywriting and Why You Need It