Copy Spotting: Valentine’s Day Edition 💗

➖Single.
➖Taken.
✅Busy reading damn good copy.

I opened my inbox on Valentine’s Day and was delighted to find an appropriately themed email from JetBlue.

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I chuckled quietly at my desk as I read the subject line “Love is in the air. Fares from $49 one-way.” The smart play on words amused me for a few reasons:

Reason 1:
Valentine’s Day is definitely a time where the celebration of love seems to be all around or “in the air.”

Reason 2: If your significant other saw JetBlue’s email and booked tickets you and your love(er) could literally be 35,000 feet above the ground via a JetBlue aircraft.

Reason 3: For single travelers, self-love could mean a plane ticket to some exotic locale of choice. Flying without having to fight anyone over the window seat sounds romantic as hell to me. Just sayin’. 

Well played jetBlue; I’d swipe right. (That’s a dating app joke, in case you haven’t been single in the past few years. Caution: there’s another one coming below.)

I’d even make the first move a la Bumble since you ingeniously crafted the pun “roamantic” to simultaneously invoke feelings of both romance and wanderlust.

I mean is there a better way to show someone how much you care than by traveling with them? I think not, and I’m sure other travelers would agree. Bravo JetBlue. 👏  Way to tug on your audience’s heart strings through great wordsmithing on the most romantic day of the year.

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