GREEN IS THE NEW PINK: DAILY GREENS CEO CELEBRATES 10 YEARS BEING CANCER FREE IN TIME FOR NATIONAL BREAST CANCER AWARENESS MONTH

“Green juice is key,” she says. “It has everything you really need, including iron, calcium and plant-based protein.”

It wasn’t always easy convincing everyone around her of the many wonderful benefits of green juice. However, about three years ago, the “pond water” jokes began to subside, and Martin noticed a major change in the attitudes of her fellow Austinites. In fact, when she carried her green juice around, people began to ask her questions about it. Martin even convinced her friends and family to begin juicing.

However, after a few months of drinking the green stuff on their own, her loved ones would begin to complain that juicing was just too messy and time-consuming, and they would quit. At the time, cold-pressed juices were only commercially available on the East and West Coasts. Thus, Martin felt compelled to provide juice for those she cared about so they could continue reaping its wondrous benefits.

In 2012, Martin began researching the technology and techniques to make her juices on a mass scale. One Saturday she set off to the farmers’ market with 60 bottles of the drinks to sell—she sold out in two hours. Every Saturday she continued to take her green concoction and sell it at the local farmers’ market. Martin even left her job as a corporate lawyer so she could bring green juice to the masses full time.

“Deciding not to be a lawyer anymore and make green juice was absolutely bananas, but I call myself an accidental entrepreneur,” she states. Daily Greens was the very first juice company to launch in Austin and “it was a hit immediately.” Now Daily Greens has national distribution with more than 2,000 outlets including Whole Foods. “We’ve done really well, and we feel really blessed,” Martin says.

Martin is currently celebrating a 10-year victory over cancer just in time for October, which is National Breast Cancer Awareness Month. It’s her “cancerversary,” as she calls it. In addition to commemorating her own personal victory, Martin is giving back through her organization, The Pink Ribbon Cowgirls, which serves as a resource for young women battling breast cancer. For the entire month of October, they have partnered with the Young Survival Coalition for a charitable campaign.

There will be a one-dollar off coupon on approximately 40,000 bottles of Daily Greens juices.In return, Daily Greens will donate a dollar to the Young Survival Coalition. Twenty percent of the Daily Greens 4-day Cleanse kits will also be donated to the cause. Martin’s juice company is also an annual sponsor ofThe Texas Mamma Jamma, a bike ride that raises money for families facing breast cancer, and theSusan G. Komen Race For The Cure.

“I always knew I wanted to give back. I just remember how hard it was for me as a young mom, and I find that sharing my story gives recently diagnosed women hope.”