About - UX

Hi, I’m Sam Saenz

My last name is pronounced /sīnz/, as in dollar signs. This was my nickname growing up and my first ever email address. Hopefully, you enjoy the play on words as much as I do.

I have been writing stories, slogans, and poems since I was a kid, and when my third-grade teacher praised me for a school paper, I knew I wanted to be a writer when I grew up and I am happy to tell you that I was able to make it happen.

My web design and copywriting skills evolved organically in 2011 when I started my first blog which quickly grew to 3,000+ followers in a few years.

I am currently a Senior UX Content Strategist at Anheuser Busch (BEES)

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Can you tell me a little about yourself?
I am a Senior UX Content Strategist with 10+ years of experience and a Shopify partner.

I graduated from Texas State University in 2012 with a Bachelor’s Degree in Psychology. I am a Native Texan and currently reside in sunny Florida!

My favorite food is tacos—just in case you were wondering!

Why should we hire you?
I am a unique mix of UX Content Strategist and Marketing Copywriter and I believe to create the best content and User Experience there must be a balance of both crafts.

What are your greatest professional strengths?
I am equal parts creative and analytic. I am concerned with making sure my words sound nice but convert.

What do you consider to be your professional weaknesses?
In UX, the design team must often execute projects with major confinements by engineering or Product and it can often be a source of frustration for me because the user is the one who often suffers because of these contraints and limitations.

What is your greatest professional achievement?
Early in my career I’d say: Writing the June Golf Digest Magazine Ad for Golfsmith. Our former Creative Director pushed me to write it and I’m forever grateful for the opportunity. I stretched as a writer and as a creative.

Now I’d say: Getting Baymard certified! It took me two years and I had to pass 6 tests on UX best practices.

What are you looking for in a new position

I’m always looking to help companies improve their User Experience through Content Strategy to achieve their business goals.

How would a boss or co-worker describe you?

I’ve had previous co-workers and bosses describe me as a self-starter, a hustler, and a great communicator.

What do you like to do outside of work?

I love writing, traveling, and relaxing at the beach!

If you were an animal, which would you be?

I’d be a dolphin so I could live in the ocean.

How do you deal with stressful situations?

I make a list of what needs to be done and execute strategically according to what is most urgent.

Tell me about a challenge or conflict you’ve faced at work, and how you dealt with it.
In a previous position, I was waiting on a graphic from our graphic designer until about an hour before it was supposed to go out on a client’s social media channel. I explained the situation to my team including upper management and helped develop new procedures to prevent a similar situation from happening in the future.

Do you have any questions for us?

How can I help your company?