If you’ve ever wondered what makes a website actually usable, you’re not alone. Most people think a good website just needs to look nice. But design without usability? That’s like putting lipstick on a 404 error. That’s where my Baymard certification comes in.
What is Baymard?
The Baymard Institute is one of the most respected research organizations in the world when it comes to e-commerce usability. Their team has spent over 130,000 hours testing websites, identifying what makes users bounce, and compiling best-in-class UX guidelines that actually move the needle.
Baymard has benchmarked over 200 top-grossing e-commerce sites and distilled that data into 550+ UX guidelines covering every aspect of the online shopping experience—from homepage and on-site search to product details, navigation, mobile UX, and checkout. Their research library spans over 1,000+ UX performance scores, making it one of the most comprehensive sources of UX knowledge anywhere.
What Does A Baymard Certification Mean?
Being Baymard certified means I’ve completed advanced usability training and passed 6 rigorous exams on the following topics:
- Cart & Checkout🛒
Expertise in optimizing the checkout experience to prevent cart abandonment and ensure a smooth path from cart to purchase.
- Accounts & Self-Service💻
In-depth understanding of how users navigate account and self-service pages, and how design impacts their ability to find information and manage their accounts with ease. - Product Page🛍️
Thorough understanding of how product page layouts, images, specs, and descriptions influence user behavior, product evaluation, and buying decisions. - On-site search 🔎
In-depth understanding of how users search on ecommerce sites, including common issues with search logic, autocomplete, field design, and results pages—and how to fix them. - Product lists & filtering 📋
Expertise in helping users find and choose the right products on listing pages—whether they’re browsing categories or search results—by improving how items are displayed, filtered, and evaluated. - Homepage & Category 💈
Deep understanding of how users navigate from the homepage to product lists—interpreting categories, using navigation, and relying on intermediary pages to find exactly what they’re looking for.
Why My Baymard Certification Is Good For Your Website
Most websites leak money through poor UX—confusing layouts, vague CTAs, or forms that make people rage-click away. When I apply Baymard best practices to your site, I help you:
- Create seamless, intuitive experiences
- Build trust and reduce friction
- Improve conversion rates
- Keep users coming back
- Make experiences more intuitive and less confusing
How I Use It in My Work:
I don’t just write pretty words. I:
- Audit existing sites for UX gaps
- Collaborate with designers to build wireframes that work
- Structure pages based on user psychology and usability data
- Use Figma to prototype copy in context
Examples:
➡️At CVS Health, I worked on restructuring and simplifying the navigation and content hierarchy for the homepage to better support user journeys.
➡️At BEES (Anhueser-Busch), I created a badge and tag system across the entire app and website e-commerce experience to help users find products and deals better and faster and understand critical information at a glance.
Want To Make Your Website Better?
My Baymard certification means I bring data-backed usability insights to every content strategy and copywriting project.
How Does Your Site Compare to Baymard Standards?
Reach out for a mini UX website audit.
Certification Information
Completed by: Samantha Saenz
Date: June 28, 2024
Credential: View Baymard Institute UX Research Certification →
Program Duration: ~6 months, including 6 advanced usability exams across key e-commerce UX categories
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