Brand Copywriter and Content Strategist
Austin, TX — February 2019 – Present

  • Elevetate the Accruent brand voice on web, mobile, video, email, and PR releases
  • Work with the Webmaster to identify gaps and bad user experiences on web and offer solutions to improve content to generate more leads
  • Work alongside Product Marketing Managers to create the messaging heirarchy and write the copy for their product launches and other marketing collaterial such as landing pages, emails, press releases, and videos

UX Copywriter
Austin, TX — December 2017- April 2018

  • Shaped RetailMeNot product experiences by creating useful & meaningful content that helped users to understand and complete tasks for a low friction, high-value experience
  • Used empathy, logic and hard data to make informed content choices that targeted user needs and supported business objectives
  • Integrated user feedback and test results to optimize copy and language
  • Wrote copy with a deep understanding of how different devices (mobile vs. tablet vs. desktop) impact the content experience

Contract Copywriter
Austin, TX — August 2017-Present

  • Contribute 2-4 blogs per month in the Indeed B2B tone of voice
  • Write on various topics that include hard data/numbers while keeping the human aspect in mind

Sapient Razorfish Copywriter
Austin, TX — January 2017-May 2017

  • Conceptualize and write marketing material for social, content, and display.
  • Collaborate with creative team members to determine the conceptual and copy direction of branding and advertising initiatives
  •  Work with creative and art directors, editors, and designers to ensure copy/content tone and style are consistent with visual tone & style
  •  Assist in monthly planning of client eNewsletter
  •  Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
  • Write, edit, and publish editorial pieces and podcasts for

Golfsmith International
Austin, TX — October 2015-September 2016

  • Conceptualize and write marketing material for email, print advertising, direct mail, and store visuals.
  •  Partner with art directors and web designers to make concepts stronger and copy approaches the best possible.
  •  Research all pertinent background information related to assigned product copy in preparation for final review by merchants and marketing management.
  •  Assist with proofreading and approval of all creative jobs.
  • Assist in the writing of retail products, promotions, collateral materials and other department projects as assigned.
  •  Provide copy that aligns with marketing campaigns for all social media channels.
  • Write & edit blog posts for the Golfsmith & Golftown website.

Freelance Copywriter & Social Media Consultant
Austin, TX –2014-Present

  • Worked as a paid ghostwriter for Exclusive Legal Marketing.
  • Helped clients to brand their business and develop monthly social media campaigns.
  • Aided clients with SEO optimization for blogs & websites.
  • Assisted clients with various tasks on their websites hosted on, including minor coding (CSS & HTML), light website design, and photo optimization.
  • Wrote copy for clients’ websites & bios.

Austin Monthly Magazine
Digital Writer
Austin, TX –August, 2015-Present 

  • Responsible for researching and writing online editorial pieces and exclusive content for
  • Helped clients to brand their business and develop monthly social media campaigns.

Momentum Factor
Social Media Specialist
Austin, TX — 2/2015 –6/19/2015 

  • Served as the primary copywriter for 3 clients.
  • Aided in developing creative campaigns with clients and creative team.
  • Responsible for creating daily content for clients’ Social Media Channels.
  • Ensured that all creative development aligned with client creative campaigns and compliance standards.
  • Provided daily engagement with clients and their communities.
  • Responsible for daily content development, creation, and management.
  • Contributed daily to client’s Facebook, Twitter, Pinterest, Instagram, G+ and LinkedIn accounts.
  • Fostered and monitored growth and subscribership on all clients’ Social Media channels.
  • Created graphics for client Social Media channels as needed.
  • Participated in bi-weekly calls with clients to analyze social media data and discuss effects on monthly campaigns.

Digital Creative
Austin, Tx – 6/2013- 10/2013

  • Wrote copy for clients’ e-commerce video player (Smart StoreTM).
  • Helped customers establish a “digital footprint” on social media sites such as Facebook & Twitter.
  • Implemented SEO for customer’s Smart StoreTM.
  • Created pan and scan videos utilizing Animoto and client assets to best represent client transaction goals.
  • Managed task assignments distributed through NetSuiteTM; planned and executed accordingly. Ensured that the product(s) identified for the client’s Smart StoreTM are the best type(s) of product capability for the client based on the client’s goals for the Smart StoreTM.
  • Built Smart StoreTM based on gathered information, recorded client communication, task assignments, and client goals. Thoroughly reviewed final project to ensure the completed product flowed well and worked properly.
  • Documented all internal communication as it pertains to the project within NetSuiteTM. Identified upselling opportunities to enhance the client’s product experience; increased transaction threshold, additional stores, custom videos, etc., and communicated to the assigned Account Manager.
  • Worked closely with the Client Services team and Customer Support to ensure the client’s Smart StoreTM was launched on time and on target.
  • Project management.