Client: USAA provides a full range of highly competitive financial products and services to the military community and their families.

The ask: USAA wants to help existing banking customers break the paycheck to paycheck cycle by encouraging them to use four financial planning tools: Emergency Savings, Debt Manager, Budget Tool, and Long Form FRS (Financial Readiness Score).

The Creative FRS Long Tool:

Overall Messaging: You can start to make a difference in your financial situation today.

Tool Messaging: Get a bird’s eye view of your finances and a personalized plan to help you.

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Emergency Savings Creative:

Overall Messaging: You can start to make a difference in your financial situation today.

Tool Messaging: Start saving for a rainy day.

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Debt Manager Creative:

Overall Messaging: You can start to make a difference in your financial situation today.

Tool Messaging: Get a plan of attack to start chipping at your debt.

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Budget Tool Creative:

Overall Messaging: You can start to make a difference in your financial situation today.

Tool Messaging: Get a quick start to see where your money is going.

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Financial Quick Check: The Financial Quick Check Tool will evaluate my finances and confirm that I’m in the best place I can be financially.

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 Memorial Day Campaign

The ask: Engage and inspire a distracted and overscheduled generation to take a moment of silence and remember those who have fallen in defense of our freedom. Our solution is #PoppyInMemory.  Based on the insight that the poppy is a symbol of remembrance of a soldier who made the ultimate sacrifice – we developed a digitally integrated campaign designed to educate and inspire our audience.

The Creative: Designed to replicate a physical poppy wall with thousands of virtual poppy flowers. Users are able to explore the wall in any direction and click on any poppy they choose. Poppies with a “dedicated” tag have been hand selected by a visitor and dedicated in memory of a fallen soldier whom they knew. All other poppies can be dedicated and shared across the user’s social channels. A landing page was also created for Memorial Day.

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The ask: Write an article about the history of the red poppy and how it became an official Memorial Day icon. Read the full article over at USAA stories or download a PDF copy.

The Creative: THE STORY WAS SHARED 274 TIMES ON fACEBOOK, TWITTER, AND LINKEDIN IN JUNE ALONE.

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The ask: Write an editorial piece about retired Army Major General Jerry Harrison, a USAA member who co-wrote a song as a tribute to his fellow service members and their families. The article ran in conjunction with Military Spouse Appreciation Day on May 12. Its foucus is on Harrison’s motivation for writing the song and mission for sharing it publically. The article also touches on the challenges of being a military spouse.

The Creative: THE STORY WAS SHARED 208 TIMES ON fACEBOOK, TWITTER, AND LINKEDIN IN JUNE ALONE. See it live at USAA stories or download a PDF copy.

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The ask: Interview blogger Judy Davis about her personal experiences as a military spouse and provide any tips she has for others when it comes to managing finances. The article ran in conjunction with Military Spouse Appreciation Day.

The Creative: THE STORY WAS SHARED 167 TIMES ON FACEBOOK, TWITTER, AND LINKEDIN IN JUNE ALONE. See it over at USAA stories or download a PDF copy.

 

Client: Children’s Hospital Colorado

The ask: Our assignment is to create an interactive print ad for 5280 magazine’s Top Doc issues that highlight CHCO’s expertise while aligning with the “Here, it’s different” campaign. We will use this interactive print ad to show, not tell, just how different CHCO is.

Insight: Visually communicate how Children’s Hospital Colorado is different with a child’s colorful band-aid against a page of plain ones. Drive home the message that CHCO only has child patients. Headline verbally communicates what makes CHCO different than other hospitals in the state. To make interactive, bandages could open to reveal facts about CHCO.

The Creative: Click here to download high-resolution PDF