Golfsmith International & Golf Town
The ask: Write an ad for Golf Digest Magazine that illustrates Golfsmith’s new look and feel as well as tone of voice.
The Creative: The ad was written to get readers excited for the upcoming golf season and motivate them to purchase new gear to improve their game. The ad touches on the pain points of the game (missed shots, old clubs, undeveloped skill) which are mirrored on the 15-second commercial.
The ask: Write store signs, posters, and digital collateral for the annual Golf Town Girls’ Night Out Event. There is no question that Golf is a man dominated sport and the event is held to appeal to female golfers and spouses of golfers.
The Creative: For this campaign, I was inspired by the popular saying “You Go Girl.” It’s an empowering expression and I wanted to use it in a way that would be especially empowering to female golfers. I also wanted the marketing collateral for this campaign to steer away from the usual pinks, purples, and cold language often used when marketing to female golfers.
The ask: Create a series of dedicated Under armour emails.
The Creative: i WORKED ALONGSIDE A DESIGNER TO CREATE TWO EMAILS FEATURING under armour products.
The ask: Concept new e-gift card ideas for the 2016 Golfmas (Christmas) Campaign.
The Creative: I generated dozens of ideas and then worked closely with a few designers to create the following e-gift cards. The first is a play on the CURRENTLY popular slang term “slay” WHICH MEANS TO DOMINATE.
The second e-gift card design was created with the giver in mind. Gift cards are an easy gift solution for anyone to give during the busy holiday season. Wrapping a gift card is also significantly easier to wrap then golf equipment which is often bulky and oddly shaped.
The ask: Develop a 16-page flyer to highlight new fall apparel and equipment.
The Creative: I wanted to draw attention to the apparel section of this flyer and the 4-day deals offered. Working alongside a Creative Director, we decided a lookbook teaser AND A HEADLINE WITH A LIGHTER TONE OF VOICE would be appropriate on the cover. below IS THE accompanying Facebook paid ad copy and the social media copy FOR THIS CAMPAIGN.
View the entire flyer here. here.
Ad Text: The Golf Town digital flyer is here!
Headline: SWING INTO FALL
Link Description: Shop 4-day deals and save on golf essentials. Plus, gear up for the season with the 2016 fall lookbook.
Headline: SWING INTO FALL
Subhead: Shop 4-day deals & more
Facebook & Instagram Copy: The Golf Town digital flyer is here! Shop 4-day deals and save on golf essentials. Plus, gear up for the season with the 2016 lookbook.
Twitter: Swing into fall! Save on golf essentials with 4-day deals. Plus, shop our 2016 lookbook.
The ask: CREATE AN EMAIL CAMPAIGN UNVEILING THE LIMITED BETTINARDI TIKI PUTTER.
The Creative: while JOKING AROUND, A DESIGNER AND I CAME UP WITH THE HEADLINES BELOW AND IT WAS APPROVED BY OUR MARKETING DIRECTOR WHO WALKED BY AND HEARD US LAUGHING ABOUT THEM. WE FELT THE HEADLINES WERE IN LINE WITH THE POLYNESIAN BRANDING OF THE PUTTERS AND THAT THEY WERE ATTENTION GRABBING. The putters sold out in less than a minute which is better than any LIMITED EDITION PUTTERS on record.
The ask: Write a SERIES OF EMAILS AND LANDING PAGES FOR THE GOLFMSITH gOLFMAS 2015 campaign.
The Creative: AT the time, Golfsmith was going through a branding overhaul which included length and layout of all emails and landing pages. for this reason, I chose to only display email headlines.